Good times finally coming to Comedy Central?
Multichannel News, May, 1995 by Prato, Lou
At the National Show last week, Comedy Central distributed to hotel rooms a four-page newsletter, "The Kash-In All-Media Index," which poked fun at media analyst-consultant Paul Kagan Associates' relentlessly upbeat attitude. Ironically, for the first time since its creation five years ago, Comedy Central is painting the same type of picture for its network, saying it expects to break even this year and maybe make a little money.
The subscriber base is growing, programming has stabilized and new marketing and promotional efforts are under way to make the service better-known to its targeted audience of 25- to 34-year-old adults. Optimistic company executives have said the network is on the verge of breaking away from the middle-sized cable category of niche...
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