American Airlines airs test channel on Texas system. (American Airlines Inc.)
Multichannel News, August, 1995 by Moss, Linda
American Airlines is testing its own channel, which lists flights and advertises deeply discounted airfares, on a cable system in Las Colinas, Texas. If American and its Sabre Computer Services unit are satisfied with the experiment's results, the test channel could prove to be a model for similar offerings in other cities, according to a spokesman for American and its parent, AMR Corp.
Its name is "AA tv," he added. "If it takes off, you may see it in other markets," the spokesman said. "We're always interested in new ways of getting out our marketing information. Certainly, local cable opens up some opportunities." This summer, in June, American began offering what it calls "Cable Saver Fares" on the channel, the spokesman said. Those...
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