Niche sports networks chip away at ESPN, USA.
Multichannel News, August, 1995 by Katz, Richard
They think of themselves as the Davids among Goliaths; Spartacus against Rome; the small underdogs who can carve out a profitable niche in their respective sports -- possibly at the expense of behemoths like ESPN, The Nashville Network and USA Network. With deep pockets of roughly $60 million-$80 million apiece, The Golf Channel and motor sports network SpeedVision are trying to capitalize on sports that have particularly passionate fan bases.
But cable executives are skeptical that the giants will roll over for the new kids on the block, predicting that they could just buy up access to most live sports events in order to prevent the challengers from gaining enough viewers to become viable. "With ESPN's, USA's and TNN's clout, they have the...
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