Microsoft Corp. pursues broadcast PC model.
Multichannel News, August, 1995 by Ellis, Leslie
Microsoft Corp. is tracking a "broadcast PC" strategy to deliver multimedia content to home computers via direct-broadcast satellite, calling it an interim way to make money before interactive TV applications start to take hold. Specifically, Microsoft wants to combine broadcast television - most likely from its recent content deal with NBC Telivision - with data to create an enhanced broadcast offering.
The company could thn serve up the "broadcast-enhanced" package via a satellite-delivered variation of The Microsoft Network (MSN). That means customers who ultimately buy the entertainment personal computer package and subscribe to a direct-to-home video-data service could point and click on various picture elements to view statistical data. Or broadcast...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
Presented by American Express