It's marketers' move at CTAM conference in Boston. (Cable Television Administration and Marketing Society)
Multichannel News, May, 1996 by Paikert, Charles
Gary Kasparov won't be there, but CTAM is still using a chess match-inspired theme to push its 20th annual conference in Boston in July. The Marketing group is embracing "It's Your Move -- Don't Blow It!" as its motif for the July 14-17 conference as a way calling attention to the newly competitive world that cable television, direct-broadcast satellite and telephone companies find themselves in since the passage of the Telecom Act earlier this year, said Lee Masters, president and CEO of E! Entertainment Television.
Masters, along with Jones Intercable Inc. president James O'Brien, is co-chair of the conference planning committee. "You can actually be losing and not even know it," Masters said. "Cable operators are going to be required to make...
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