Cable nets staking out niche on Web. (cable TV networks; World Wide Web)
Multichannel News, July, 1996 by Goff, Leslie
If history repeats itself, cable networks could be among the best-positioned corporations to capitalize on the World Wide Web. From Home Box Office to Sci-Fi Channel, established and new cable networks alike are leveraging their programming expertise and genre-driven content base to capture eyeballs on the Web.
In an atmosphere strikingly similar to that of cable's infancy, when networks like HBO, ESPN and MTV: Music Television successfully exploited the concept of a niche viewership, cable programmers are showing their entrepreneurial colors on the Web, creating unique online experiences that are closely fled to their on-air branding strategies. Although a viable long-term revenue model for the Web has yet to emerge, cable nets are positioning their sites...
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