Playboy sets ambitious fall marketing plan. (Playboy Television)
Multichannel News, September, 1996 by Umstead, R. Thomas
In its most ambitious consumer promotion ever, Playboy Television will offer a multitiered, monthlong "Kiss Across America" campaign beginning in October. The promotion will feature a free Playboy preview, separate consumer and affiliate sweepstakes, local operator marketing opportunities and a charity tie-in, said Maggie McDermott, vice president of marketing for the adult service.
Overall, Playboy will spend in excess of $100,000 for the promotion - the biggest outlay ever for a consumer campaign by the network, McDermott said. "It's a very, very ambitious promotion for us," she said. On Oct. 9, participating systems can offer Playboy free or heavily discounted to subscribers who request the preview, McDermott said. The national preview will...
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