Cable nets pursue new audience in video stores.
Multichannel News, September, 1996 by Sherber, Anne
Consumers who want their MTV can now find it at the local video store. Not content with pitching theft programming to channel-surfers, cable networks are trying to carve out territory in the video marketplace by transforming themselves into video seals-of-approval for product based on their cable fare.
Parlaying established cable properties into recognizable video lines, networks as disparate as MTV: Music Television, A&E Network and Comedy Central are hoping to brand their names across both the cable and video marketplaces. Television programming has generally performed poorly on video, but the growth of cable's popularity and the proliferation of cable channels have increased the supply of - and the demand for, some cable marketers say -...
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