Cable tiptoes into ads for hard liquor.
Multichannel News, October, 1996 by Moss, Linda
A number of cable systems and interconnects - particularly in the South and Midwest are ready to run hard-liquor ads being pitched by Seagram Co., while some MSOs have quickly put the kibosh on carrying any of the commercials. The local cable ad sales operations that plan to accept the buys, which are either for Baileys Irish Cream, Seagram's Crown Royal or Chivas Regal, include Cable Advertising of Metro Atlanta, the Chicago Cable Interconnect and Cox Communications Inc.
in New Orleans and other markets. In addition to Cox, Continental Cablevision Inc., which has been approached about placing the ads in markets including Jacksonville, Fla., and Detroit, and Falcon Cable TV Corp., which has a number of Southeast systems, are willing to accept the...
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