Early modem pitch proves to be tricky.
Multichannel News, March, 1997 by Paikert, Charles
AKRON, OHIO - Here in northeast Ohio, the feverish hype of the cable modem is meeting the cold reality of Joe Consumer. The results, so far, are mixed. The cable industry is keeping a close eye on Time Warner Cable's Northeast Ohio division, centered here and in Canton, which, last fall, was the scene of the first full-blown commercial rollout of a service - dubbed Road Runner - that linked consumers' computers to the Internet at blazingly fast speeds via two-way fiber optic cable wires.
A recent visit to Akron revealed what progress Time Warner has made, what lessons Road Runner marketers have learned and how far Road Runner has to go before it can begin to appeal to a mass market. Steve Fry, Time Warner's energetic and ambitious division president,...
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