Microsoft Group Extends TV/PC Push to Europe
Multichannel News, June, 1997 by Mahoney, William
WILLIAM MAHONEY MONTREUX, SWITZERLAND - Microsoft Corp. took its convergence game plan across the Atlantic for the first time last week, pushing its proposals to marry the TV and computer to major European digital television groups at the Montreux International Television Symposium (ITVS) here.
The company, along with partners Intel Corp. and Compaq Computer Corp., is pushing for closer digital standards between computer and television compression and transmission in order to help the two merge in the coming decade. 'The first thing that we're really trying to do in coming to Montreux and having the discussions here was to begin a dialogue with policymakers, manufacturers and broadcasters in Europe,' said Craig Mundie, senior vice president of the...
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