Nets sign with SMART but support Nielsen. (Statistical Research Inc.'s potential ratings alternative to Nielsen Media Research)
Multichannel News, August, 1997 by Paikert, Charles
Although four cable programmers have signed up as sponsors for SMART, Statistical Research Inc.'s potential ratings alternative to Nielsen Media Research, the cable networks are stressing that the move is research-oriented, and that it does not mean that they are cutting ties with Nielsen. "[The sponsorship] is really an R&D [research-and-development] effort," said Steve McGowan, vice president of research for Discovery Networks U.S.
"It does not commit us to become subscribers. We're looking to come up with the most accurate ratings information, and [SMART] is looming as someone who can do that." The other services that signed were ESPN, USA Networks and Lifetime Television. "We're not Nielsen-bashers," McGowan continued. "They're conducting their own...
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