Playboy revs up 15th-anniversary campaign. (Playboy TV)
Multichannel News, October, 1997 by Umstead, R. Thomas
Playboy TV will celebrate its 15th anniversary in pay-per-view with an unprecedented, monthlong promotion that it hopes will set the tone for the network's future. The multimillion-dollar, multimedia promotion is the most extensive ever for the adult-oriented programming service, and it will encompass several tactics usually reserved for nonadult networks, said Margaret McDermott, vice president of marketing for Playboy TV.
"This is our most ambitious campaign to date and, for the first time, we have created a fully integrated print and multimedia campaign," McDermott said. The name and creative for its "The Party's Just Getting Started" promotion will be the new tag line for Playboy's up-coming fall season, and it will be used throughout the year. The...
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