CNN's Dobbs fends off CNBC upstart. (Cable News Network's 'Moneyline with Lou Dobbs'; 'Business Center')
Multichannel News, February, 1998 by Forkan, Jim
Bulls versus Bears? That's nothing compared to the battle that's been brewing on Wall Street since October between the king of the business wrap-up shows on cable and its upstart rival. So far, the champ, Cable News Network's Moneyline with Lou Dobbs, has shown no signs of wavering. But CNBC executives pinned much on that network's new challenger - Business Center, with co-anchor Maria Bartiromo - which, they said last spring, was meant to be CNBC's "signature show" and "the most comprehensive business news program on television," wrapping up the business news of the day.
CNBC's strategy seemed more promising on paper than in execution: to go head-to-head with Dobbs by offering the attractive Bartiromo and a faster-paced format as a way to generate on...
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