'Moneyline' Move Part of CNN Shakeup
Multichannel News, June, 1998 by MOSS, LINDA
NEW YORK -- Looking to capitalize on one of its key brands, Cable News Network is expanding Moneyline with Lou Dobbs to one hour and broadening its coverage to include general news, and not just financial news, officials said last week. The reformatted show, Moneyline News Hour with Lou Dobbs, will debut today (June 22) at 6:30 p.m., and it is meant to compete with the broadcast networks' early evening newscasts, said Rick Kaplan, president of CNN/U.S.
For the past 18 years, anchor/executive Dobbs has had a half-hour program that aired at 7 p.m., covering strictly business and financial news. "This is really the best kind of appointment viewing that CNN can offer," Kaplan said. "There's a disconnect that's growing [with broadcast news] ... You'll see in...
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