Viewer's Choice Adds Request, TCI Execs
Multichannel News, July, 1998 by UMSTEAD, R. THOMAS
NEW YORK - With Request Television closing its doors two weeks ago, Viewer's Choice snapped up several of the late pay-per-view network's top affiliate and marketing executives to help make transition to Viewer's Choice easier for former Request affiliates. As part of its restructuring effort, Viewer's Choice has hired Request vice president of programming Debbie Barackman as its regional vice president of affiliate relations and national accounts for the company's newly created Rocky Mountain region.
Also, Request marketing director Cathy Davidson has been named regional marketing director for that region, said James Heyworth, president of Viewer's Choice. Maribel Maldonado will take over the regional-marketing-director position in the Southeast region,...
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