Cablevision Supports Make-a-Wish Foundation.
Multichannel News, December, 1998 by HOGAN, MONICA
Cablevision Systems Corp. has enlisted the aid of its sports and entertainment properties to support the Make-a-Wish Foundation, which tries to make the lives of terminally ill children and their families a little brighter. During December, Cablevision is running a subscriber-acquisition campaign in which it will donate $5 from every installation to Make-a-Wish.
Madison Square Garden will donate $5 from the sale of each ticket to A Christmas Carol to the same cause. "Hopefully, people will be inspired to sign up for these services," said Nancy Larkin, vice president of community relations for Cablevision. But, she added, it's not just the financial involvement that ties the company to the cause. "We have the capability to make a lot of...
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