Nick, Burger King Team Up on 'Big Help'.
Multichannel News, January, 1999
NEW YORK -- Nickelodeon announced that fast-food giant Burger King Corp. will help to bolster its ongoing "Big Help" children's volunteer program. Burger King will promote the "1999 Big Help-a-Thon" with on-air spots, in-store merchandising and a special section in its Burger King Kids Club Newsletter, which reaches 60 million readers each year.
For Big Help 1999, Nickelodeon has chosen to help clean up parks across the country. The network will send its traveling learning lab to 50 parks this year -- one in each state - to help motivate children to become more active in volunteering. Nickelodeon will also support Big Help through on-air spots, on its Nick.com Web site and in schools.
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