Playboy Ramps Up Original PPV Fare.
Multichannel News, February, 1999 by UMSTEAD, R. THOMAS
Playboy TV is taking a unique approach to pay-per-view programming by producing "reality-based" original programming for its adult-PPV service. Playboy has recently attempted to move from a programming format comprised primarily of adult movies and Playmate specials to a service with strong, original series and interactive specials, said Jim English, president of Playboy Networks Worldwide.
"We've been able to broaden our programming appeal and still maintain the fantasy movie programming and the [Playmates]," English added. Late last month, for example, the network debuted a news-documentary series to complement its lineup of originally produced fare, which is generating high-performance numbers in a move aimed at setting Playboy apart from...
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