Cable to Help Test Music Downloads.
Multichannel News, February, 1999 by HOGAN, MONICA
Road Runner high-speed-data customers in Time Warner Cable's San Diego system will help to determine whether there's a significant consumer market for delivering full-length music albums directly over the Internet. Last week, IBM Corp. announced that it had partnered with five major record companies to conduct the San Diego trial, involving 1,000 cable-modem users.
The companies will test the new compression and conditional-access technology to make sure that it has all of the needed functionality, according to Rick Selvage, general manager of IBM Global Media and Entertainment. Perhaps more important, the music industry wants to learn from the test how consumers will behave and whether there's a viable business for distributing music via...
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