Universal, Columbia Team Up on Movie.
Multichannel News, February, 1999 by UMSTEAD, R. THOMAS
In a rare co-studio promotion targeting Hispanic viewers, Universal Studios Pay-Per-View and Columbia TriStar International Television have developed a two-tier PPV campaign surrounding two February releases. The two studios have formed a regional Hispanic media plan to appeal to fans of stars Antonio Banderas and Jennifer Lopez, who appear in Columbia's The Mask of Zorro and Universal's Out of Sight, respectively.
The campaign features Spanish-language print, radio and television materials that will run in 12 markets with heavy Hispanic-oriented viewers, including New York, Chicago, Phoenix, Los Angeles, San Diego and Sacramento, Calif., said Holly Leff-Pressman, vice president of pay television for Universal. Hispanic viewers are very strong...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
Presented by American Express