ESPN's Bornstein Will Head ABC Inc.
Multichannel News, March, 1999
BURBANK, CALIF. - In a major promotion last week that surprised many in the cable industry, former ESPN chairman and ABC Sports president Steven Bornstein was appointed president of ABC Inc., where he will oversee its vast broadcast and cable properties. Bornstein, 46, replaces Robert Iger, who was also promoted last week by The Walt Disney Co.
Iger was named to the newly created posts of chairman of the ABC Group and president of Disney International. Bornstein will continue to report to Iger. Bornstein's responsibilities will include the day-to-day operations of the ABC broadcast network, ABC's cable assets, its radio network and its TV and radio stations, Disney spokesman John Dreyer said. In addition to ESPN, Disney owns Disney Channel, Toon...
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