NBC Buys Stake In ValueVision.
Multichannel News, March, 1999 by GIBBONS, KENT
NEW YORK -- NBC and GE Capital Services are buying stakes in home shopping network ValueVision International Inc., with plans to boost Value Vision's cable distribution and to jointly develop Internet-sales opportunities. With the Internet part of that equation still unsettled, the deal was hard to assess last week, other than being good for ValueVision shareholders and not very risky for the General Electric Co.
units, analysts said. While it resembles, in some respects, the thinking behind USA Networks Inc.'s proposed merger with Lycos Inc., this deal should proceed much more smoothly. According to ValueVision CEO Gene McCaffery, the game plan is to partner up with an Internet portal, and not to try to buy one, the way that USA chairman Barry...
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