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AT&T-NBC Deal: A Digital Template.(sign long-term digital broadcast carriage agreement)

Multichannel News, June, 1999 by MOSS, LINDA

Telling Washington that cable and broadcasters can resolve their own issues, NBC and AT&T Broadband & Internet Services have reached an agreement on digital-broadcast carriage in a long-term deal that includes retransmission consent, the upcoming Olympic Games and rate hikes for CNBC and MSNBC.

Under the pact, AT&T Broadband agreed to carry the digital signals -- including high-definition television -- of all 13 NBC owned-and-operated TV stations through the end of 2008, officials said last week. AT&T will provide NBC's digital offerings to its subscribers in systems rebuilt to 750 megahertz or higher. The agreement is the second digital-spectrum-carriage pact between an MSO and a broadcaster. Last December, Time Warner Cable and CBS Corp....

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