VH1 Plans Hard Sell for 'Hard Rock Live'.
Multichannel News, June, 1999 by HOGAN, MONICA
VH1 is backing the upcoming third season of its Hard Rock Live series with a multimillion-dollar promotional effort backed by American Express Co., Hard Rock Cafe, Tower Records and Warner Bros. Domestic Pay-TV, Cable & Network Features. The aggressive cross-promotion will put Hard Rock Live in front of customers visiting the 50 Hard Rock Cafes and scores of Tower stores across the country, not to mention the millions of American Express cardholders who read their monthly bill inserts.
But beyond that, the programming itself should help to raise the profile of the series, according to VH1 senior vice president of marketing Jim Corboy "We've never had a better lineup in terms of the quality of the talent," Corboy said. "It's a terrific mix of...
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