Strong Sales Burnish TCA's Hidden Gem.(CableTime advertising sales operations)
Multichannel News, June, 1999 by FORKAN, JIM
TCA Cable TV Inc. has been a quiet success story, and its CableTime ad-sales operation has been equally quiet within the MSO. But both the Tyler, Texas-based MSO and CableTime stepped into the spotlight last month, when Cox Communications Inc. cut a deal to buy TCA. One of the key contributors to TCA's rosy profit picture has been CableTime, as analysts at Hoak, Breedlove, Wesneski & Co.
and SG Cowen Securities Corp. have long pointed out. Cox chief financial officer Jimmy Hayes described CableTime -- TCA's turnkey cable advertising-insertion operation within its VPI Communications Inc. subsidiary -- as "a hidden jewel." And Cox president James Robbins called TCA "the best of the classic cable-system operators" in primarily nonurban...
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