Playboy Offers Affiliates 'Sizzlin' Sampler'.
Multichannel News, July, 1999 by HOGAN, MONICA
Playboy TV plans to heat things up this summer with a national promotion called "Sizzlin' Sampler" that previews the adult network's original programming. Affiliates can choose to run the preview Wednesday, Aug. 18, or Friday, Aug. 20. According to director of affiliate marketing Jeff Ophime, some operators are reluctant to give up potential weekend revenues from the network in exchange for the deeply discounted or free preview.
But Ophime recommended that operators opt for Friday over Wednesday when setting their preview dates. "If it's the best night to watch, then it's the best night to sample," he said. Although Playboy runs preview promotions twice a year, this is the first time the network is running hosted samples of its most popular...
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