How Do You Say 'Goooal' in Arkansan?(ESPN asks Bill Clinton to tennis finals)
Multichannel News, July, 1999 by Umstead, R. Thomas
Ask, and you may receive: In an effort to boost promotion for the Women's World Cup, ESPN ran a humorous advertising campaign encouraging President Clinton to attend the tournament finals. The network recruited several stars -- including Billie Jean King, 0. Gordon Liddy and Mark Spitz -- to lobby the president to appear.
It even rolled out a number for the president to call for his tickets, and got buddy James Carville to make a pitch. Well, the campaign worked, sort of. President Clinton was expected to attend last Saturday's game, but The Wire thinks it was more to support the U.S. women's team in the finals rather than an acknowledgment of ESPN's overt appeals.
Premium Content Partnership |
HighBeam Research provides an in-depth online archive library of reference works.
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Most Recent Business Articles
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- LIFO vs. FIFO: a return to the basics
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Using object-oriented analysis and design over traditional structured analysis and design
- Design a commission plan that drives sales - Sales Commissions
