NCC Touts Sales-Promo Role in Spot Deals.

Multichannel News, July, 1999 by FORKAN, JIM

NEW YORK -- Over the past two years, spot-cable ad-sales rep firm National Cable Communications has steadily increased its use of promotions to lure new clients and to lift spending by existing ones. E.B. Moss, who joined NCC as director of sales promotions in August 1997 from Lifetime Television (where she was director of local ad sales), said NCC's efforts to expand beyond "the spots and dots" -- as she described traditional time buys--resulted in nine custom promotions that reached 30 markets all told.

Of those nine promotions, Moss said, the one that paired Ikea Systems B.V. with Discovery Channel earlier this spring was the biggest NCC has developed thus far. Ikea spent more than $3 million in eight key markets on that "Improve Your World"...

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