Lessons from 20 'Dog Years' of Experience.(Doug Seserman, senior vice president of marketing for AT&T Broadband & Internet Services)
Multichannel News, July, 1999 by SESERMAN, DOUG
Doug Seserman is senior vice president of marketing for AT&T Broadband & Internet Services. I've been at Tele-Communications Inc. and AT&T Broadband & Internet Services for a little over three years. And just in case you haven't read any newspapers lately, there's been a lot of change in my company during that time.
So I think I've experienced the "dog-year" life phenomenon, which actually gives me a little over two decades of experience in the industry No, really, I still think of myself as a relative newcomer to the industry--sort of a hybrid outsider and insider at the same time. Since joining the cable business, I have learned a lot that other cable marketers might benefit from - newcomers and veterans alike. 'GET IT' BEFORE TRYING TO 'FIX...
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