Report Card Time for Cable.(J.D. Power and Associates issues report on customer satisfaction)(Statistical Data Included)
Multichannel News, September, 1999 by PASKOWSKI, MARIANNE
The new school year isn't even in full swing yet, but cable already got a report card in the form of J.D. Power and Associates' "1999 Cable/Satellite TV Customer Satisfaction Study." And let's just say that compared with its DBS competitors, cable looks like it needs several remedial courses, although some MSOs have shown improvement from a year ago, when the survey was last issued.
In the negative-check-mark column, per usual, there were no surprises. Again, direct-broadcast satellite services significantly outshone cable. And in an upset from previous years, Dish Network squeaked by DirecTV, becoming the highest-ranked service in terms of customer satisfaction. In total, DBS purveyors once again got significantly higher...
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