Dish Net Adds $1 to All-Day Dolby Tab.(satellite television pricing, EchoStar's Dish Network service)

Multichannel News, September, 1999 by HOGAN, MONICA

EchoStar Communications Corp. will charge $3.99 for movies shown in Dolby Digital Surround Sound on a Dish Network "All-Day Ticket," chairman Charlie Ergen said last week during an on-air customer chat. The new pricing takes effect Oct. 2. The rest of the company's PPV movies will remain $2.99 per view.

Direct-broadcast-satellite rival DirecTV Inc. prices all of its PPV movies at $2.99, whether they are shown in letterbox format, Dolby Digital or offered for all-day viewing, spokesman Bob Marsocci said. The company has no immediate plans to raise PPV pricing, he added. The company has not yet set pricing for PPV movies to be televised in the high-definition format. Picture masters cost significantly more in Dolby Digital than for other...

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