Improving Quality May Help To Boost Streaming Media.

Multichannel News, December, 1999 by DAWSON, FRED

Cable strategists can expect competitive pressures from Web-based media providers to spill into the TV arena much sooner than expected, thanks to the latest gains in streaming performance at sub-megabit-per-second speeds. A glimpse into that future came two weeks ago at the Streaming Media West conference in San Jose, Calif., where an array of new-media initiatives tuned to the broadband-access market demonstrated the combined potency of low-bit-rate streaming technologies and new means of bypassing Internet bottlenecks.

There was even a start-up company on band, MeTV.com, which demonstrated a VHS-quality full-length movie-on-demand service that was delivered over a digital-subscriber-line link at 375 kilobits per second. "Digital audio and...

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