Making Sense of Interactive TV's Tangled Knot.(Brief Article)
Multichannel News, January, 2000 by COLLETTE, MICHAEL
It's not clear how it happened. Nor is it clear when it happened, but somehow, "interactive TV" has managed to evolve into one of those all-encompassing terms like "multimedia" and "convergence" that become so broad they lose value. This becomes particularly vexing when cable operators and content developers decide that they want an "iTV solution." What does this mean? How does one choose? The problem is, there's no such thing.
In the case of iTV, a diverse set of applications have, like loose pieces of fishing line, been blown about by the fierce winds of convergence, resulting in a big, unusable knot. For example, one application that clearly falls into the iTV category is enhanced TV (eTV). Enhanced TV does not translate to interactive video, but...
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