USA Buys Database-Management Firm.(Brief Article)
Multichannel News, January, 2000 by FARRELL, MIKE
USA Networks Inc. has agreed to buy Precision Response Corp. -- a Miami-based company that provides teleservices, database management and fulfillment for several large and small clients -- in a stock swap valued at about $608 million. USA will integrate PRO into its USA Electronic Commerce and Services division after the deal closes, expected in June.
As part of that division, PRC will combine its teleservices operations with those of Home Shopping Network and Ticketmaster Online-CitySearch Inc. The combined operation will handle more than 230 million calls per year in 40 centers throughout the world. The Electronic Commerce division, which was formed in October, includes HSN; Ticketmaster; the Short Shopping electronic-commerce search engine;...
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