Playboy to Push Monthly Subscriptions.
Multichannel News, February, 2000 by UMSTEAD, R. THOMAS
Hoping to maximize revenue, Playboy TV will seek to get operators to offer the adult network as a monthly premium service, along with traditional pay-perview distribution. The service will launch a multifaceted promotional campaign touting the benefits of adult-premium subscriptions and PPV sales beginning in March, senior vice president of marketing Loly Hlade said.
The promotion, dubbed "Playboy TV's Oasis," will begin May 13 with a network preview. Subscribers will be able to sample a four-hour block of the network's original programs for a suggested retail price of 99 cents. During the preview -- which will feature original adult shows such as Night Calls -- Playboy TV will also promote its first-ever interactive movie, Fast Lane to Malibu,...
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