Click Here, Watch our Standards Drop.(Brief Article)

Multichannel News, March, 2000 by Gibbons, Kent

The Wire surfed to the New Frontier Media Inc.'s lgallery.com porn site last week -- for purely journalistic reasons -- to check out the fruits of a marketing deal New Frontier recently announced to promote EchoStar Communications Corp.'s Dish Network, where New Frontier's The Erotic Network is carried. The copy on one banner ad read, "Free Teen Sex on satellite! All members get a Free home satellite. Click here for details." EchoStar spokeswoman Judianne Atencio sounded stunned when a reporter called Thursday to ask about the copy, and on EchoStar's stance on using "Free Teen Sex" to promote its service. She called back less than a half hour later to say the ad in question "is being pulled off as we speak." EchoStar had to sign off on all the banner ads, and the...

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