ESPN Content with NHL Performance.(Brief Article)(Statistical Data Included)
Multichannel News, April, 2000 by UMSTEAD, R. THOMAS
While early ratings for ESPN's National Hockey League postseason telecasts are down slightly, executives were encouraged last week that the games drew a significant percentage of the advertiser-coveted young-male audience. Through five first-round playoff games, ESPN's NHL-playoff ratings were averaging a 0.64, down 4 percent from four games into last year's playoffs, according to the network.
After 11 first-round games, ESPN2's NHL-playoff ratings slipped 7 percent to a 0.48, compared with a 0.55 rating after 11 games in the same time period last year. More important, executives said, was the significant increase in playoff viewership among males aged 18 to 34. Ratings for that group rose 70 percent over last season's playoff telecasts on ESPN....
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