KICKED BY A 'MILLIONAIRE'.(Statistical Data Included)
Multichannel News, April, 2000 by MOSS, LINDA
Basic-Cable Ratings Rise Just 2% in 1Q Facing tough competition from broadcast and Who Wants to be a Millionaire, cable's broad-based networks saw their ratings drop in the first quarter. In contrast, several narrower niche services enjoyed record numbers. In fact, Discovery Channel's woolly mammoth ruled.
Most of the top five basic-cable networks saw their primetime ratings decline this January through March compared with a year ago. USA Network, for example, kept its No. 1 crown with a 2.4 rating, but that number represents an 8 percent dip, according to Turner Entertainment Research from Nielsen Media Research data. After USA in primetime were TBS Superstation and Nickelodeon, each with a 1.8 rating and each down 10 percent. They were...
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