VH1.(receives plug on "Who Wants to Be a Millionaire")(Brief Article)
Multichannel News, May, 2000 by Forkan, Jim
*** VH1 got quite a plug on ABC'S hot Who Wants to Be a Millionaire last Tuesday -- several hundred-thousand dollars worth, based on its ad rates. And it didn't cost the cable network a penny. ABC invited its previous big winners back to compete in a "Champions" tournament and share their winnings with their favorite charities.
Among them was Neil Larrimore, a radio DJ who told Regis he was playing for VH1's "Save the Music Foundation." Larrimore even went into some detail about that initiative to restore music to public schools' curricula. Larrimore made it to $64,000 before quitting, so VH1 will get half. "How cool is that?" said a VH1 spokesman. By the way, the virtually unknown Larrimore got higher ratings than superstar Diana Ross and company on VH1's...
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