ONLINE AND IN YOUR FACE.(broadband programs)(Brief Article)
Multichannel News, July, 2000 by KRAMER, STACI D.
Broadband ISPs Tap Into Their Own Medium According to legend, when Willie Sutton was asked why he robbed banks, he replied, "Because that's where the money is." Today, crafty high-speed Internet providers are using online marketing techniques -- which range from banner ads to electronic-mail messages -- because they realize the tens of millions of personal computer owners that already use the Internet offer the most potential for broadband growth.
In the marketing jargon of one executive, the opportunity to upsell existing narrowband consumers to broadband is extremely valuable. So, the race to determine which service will win their high-speed dollars is on. Companies that make the pitch have to sell more than the value of high-speed Internet...
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