Discovery Dives Into 'Shark' Promos.(Brief Article)
Multichannel News, July, 2000 by HOGAN, MONICA
Heading into its 13th year, Discovery Communications Inc.'s annual "Shark Week" programming event will be backed by its biggest marketing efforts to date. Discovery is sponsoring a 10-market mall tour Aug. 5 through 12, geared to help local affiliates sell new services. The programmer will use its Discovery Kids digital channel -- which will air its own Shark Week coverage geared toward children -- to help promote digital upgrades, manager of promotions Beth Meyer said.
Consumers attending the mall tours can pose with an onsite shark cage and receive a souvenir photo. And if they sign up to receive more information on digital cable from the local operator at the tour, they can receive a free Shark Week poster. They also become eligible to win a...
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