ITV Via IP Networks? Creators Need STB Help.(Brief Article)
Multichannel News, July, 2000 by Arlen, Gary
Talk about a complex vision of what we'll see on interactive TV and how we'll see it: On the one hand, David Beddow -- a top Malone henchman -- espouses a delivery network in which Internet protocol becomes the predominant distribution vehicle. That viewpoint is echoed by Intertainer's Jonathan Taplin, once a cable-network devotee.
Meanwhile, one-dozen creative producers of interactive programming -- often demonstrating their disinterest in distribution technology -- offer a stunning showcase of content for the new interactive platforms. Such was the dichotomy at this month's third annual American Film Institute-Intel Enhanced TV Workshop in Hollywood. The programming samples -- much of it underwritten by Intel -- were tenfold better than the...
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