Three Programmers Shed Western Booths.(Playboy TV, Showtime, Starz Encore Group)(Brief Article)
Multichannel News, September, 2000 by HAUGSTED, LINDA
Showtime Networks Inc., Starz Encore Group LLC and Playboy TV Networks confirmed last week that they will not be on the floor of this year's Western Show. Dropping the booths is a bid to cut costs by the three programmers, who will participate in this year's annual event in Los Angeles but won't have their usual presence among the exhibitors.
In an era of consolidation, "the exhibit floor, per se, is not the best way to meet our customers," said Showtime Networks Inc. executive vice president of sales and affiliate marketing Jeff Wade. The networks said they've made an effort to place their affiliate-representative offices as close to their major clients as possible. That move has made costly show booths -- though none of the networks would...
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