War of Words with PacBell Gets Piggy.(DSL, Digital Subscriber Line)(Brief Article)
Multichannel News, September, 2000 by HAUGSTED, LINDA
Pacific Bell in California has been relentless in promoting its digital-subscriber line product, branding users of cable's high-speed modems "Web hogs" in its commercials. Those spots have been supplemented with copious direct-mail pieces, print ads and other customer contacts. Operators have been reserved in their counterattack, aside from succesfully demanding a wording change in the "Web hog" ad which clarifies that both DSL networks and cable modems are shared.
But rather than gain a huge competitive lead on other highspeed providers, Pacific Bell DSL been hampered by complaints to state regulators -- and bad press - over its inability to deliver the product. According to PacBell, 16 million homes and business are now eligible for DSL - a...
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