New Playboy Spots Tease Design Revamp.(Playboy TV launchew branding campaign)(Brief Article)
Multichannel News, November, 2000 by HOGAN, MONICA
Playboy TV last week announced a new branding campaign that's also phase one of the adult network's new on-air look. The first new cross-channel spots should launch this month on a number of Playboy affiliates. In the effort, Playboy moves away from its multicolored logo to a bold, black-and-white design.
"Our brand has a singular impact, so we emphasized that visual, rather than incorporate hyper colors, effects and gizmos to get our point across," Playboy TV Networks worldwide president Jim English said in a press release. Each frame of the commercial shows a different portion of the new black-and-white "Rabbit Head" logo for about five or six seconds. At the end of the ad, the pieces come together as the Playboy logo, with a message conveyed...
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