Changing Times Don't Scare Shoppers.(of home-shopping networks)(Brief Article)
Multichannel News, November, 2000 by MITCHELL, KIM
For home-shopping networks, the all-lucrative fourth quarter is holiday heaven. It is the time of year when executives give thanks for frantic home shoppers, generous sales spikes and limitless promotional and branding opportunities. At night, a cornucopia of merchandising opportunities -- not to mention visions of golden revenues and year-end bonuses -- dance in their dreams.
But a couple of Grinches could disrupt home shopping's holiday Electronic retailers desperately want a piece of this year's lucrative retail action. And lurking nearby are developers of digital interactive TV, eager to stuff interactive home shopping into each and every TV network's stocking. How high are the stakes? Once networks and cable and satellite operators agree...
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