Ad-Sales Execs Eye Web, ITV Roles.(nteractive television)(Brief Article)
Multichannel News, December, 2000 by FORKAN, JIM
LOS ANGELES -- New Internet- and interactive-advertising fueled revenue opportunities can only grow in the future, four cable sales executives and a media buyer on a Western Show panel agreed last week. One such opening is the sale of regional spot inventory on networks' Web sites, AT&T Media Services vice president and general manager Jim Sullivan suggested during the session, titled "Catching Dollars in Your Web." Operators could also sell time on their local Web sites, as AT&T Broadband does with its Channel 3 in Boston and information portals that link to other sites, such as bostoncarguide.com and valleycarguide.com.
BMW and Ford Motor Co. dealers are among those that have bought such Web avails, he said. The panelists widened the...
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