ITV Stories Come Up Short at NATPE.(National Association of Television Programming Executives)(Brief Article)
Multichannel News, January, 2001 by DONOHUE, STEVE
LAS VEGAS -- In true Gong Show tradition, it took the judges less than 20 seconds to kick a contestant in the "Interactive Pitch Me" competition off the stage because she had the nerve to pitch an interactive-television program that required the use of the PC. Indeed, the ITV players who flocked to the National Association of Television Programming Executives convention here last week -- where the "Pitch Me" competition was held -- found a very tough crowd.
Using ITV applications to allow viewers to respond to polls, chat with on-air talent or shop by remote control may have been considered groundbreaking stuff a few years ago. But some attendees grumbled that ITV hasn't moved beyond the few programming networks that have tacked interactive polls...
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