Cable Marketers Scout Trends at CES.(Brief Article)
Multichannel News, January, 2001 by HOGAN, MONICA
LAS VEGAS -- Comcast marketing executive David Watson enjoyed checking out a new set-top from Motorola Inc., while AT&T Broadband's Doug Seserman came to scope out home-networking gear. The MSO bigwigs were part of their own network. More than a dozen top cable marketers came to the latest Consumer Electronics Show as part of a tour led by Cable & Telecommunications Association for Marketing senior vice president of marketing Seth Morrison and CTAM senior technology advisor Leslie Ellis.
In the group: AT&T Broadband senior vice president of marketing Seserman, Comcast Cable Communications executive vice president of marketing and customer service Watson, Time Warner Cable senior vice president of new product development Kevin Leddy, Cox Communications...
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